The journey started about 21 years ago with my cousin “Temitope” in Ibadan, Oyo state, Nigeria.
We started playing around with designs on blank white tees. Our first paying client was NTYZ club members.

Temitope has been an artist and me, an architectural student, made some fun designs.
But growing up and living with its different swist, we moved on separately in our journey of life.
I never left crafting and designing garments but on the side as Architecture took the center stage.

Fast forward to 2022, in Illinois America, YēYè was born.

The word “Eyo” also refers to the costumed dancers, known as the masquerades that come out during the festival. The origins of this observance are found in the inner workings of the secret societies of Lagos.[4] Back in the day, the Eyo festival was held to escort the soul of a departed Lagos King or Chief and usher in a new king. It is widely believed that the play is one of the manifestations of the traditional African revelry that serves as the forerunner of the modern carnival in Brazil.[5] On Eyo Day, the main highway in the heart of the city (from the end of Carter Bridge to Tinubu Square) is closed to traffic, allowing for a procession from Idumota to the Iga Idunganran palace. The white-clad Eyo masquerades represent the spirits of the dead and are referred to in Yoruba as “agogoro Eyo” (literally: “tall Eyo”).
[5/21, 9:29 PM] Hubby: The first procession in Lagos was on the 20th of February, 1854, to commemorate the life of the Oba Akintoye.[7]

Here, the participants all pay homage to the reigning Oba of Lagos. The festival takes place whenever occasion and tradition demand, though it is usually held as part of the final burial rites of a highly regarded chief in the king’s court.[8]

Among the Yorubas, the indigenous religions have largely lost the greater majority of their traditional followers to Christianity and Islam. Be that as it may, the old festivals are still almost universally observed as tourist attractions which generate a lot of revenue for government and small businesses around the Lagos Island venue of the Eyo festival. It is during these occasions that their traditional monarchs and nobles exercise most of their residual power.

Credit Wikipedia

Growing up I have always loved the eyo masquerade. Does the iconic logo of YēYè was born.Our garments are 100% gotten from “original favorites”
Our tees are;
6 oz. 100% American Grown SUPIMA®️ Cotton
Extra Long Staple (ELS) Cotton adds premium sheen, color retention, and durability
Double-needle stitched neck rib for seamless look and durability
Incredible softness
Tear away neck labels for customization
Pre-shrunk and treated to ensure minimal shrinkage
Pantone: 296 C
The model is 6′ 0″ and wearing a size Large
Handmade in Peru

While our sweaters and hoodies are;
400gsm Heavyweight Organic Cotton with brushed interior
100% Organic Cotton facing
100% Organic Cotton double-folded flat knit cotton ribbing
We use 3-end fleece with a brushed organic cotton & polyester interior which accounts for 20% of polyester in the total garment
Reverse flatlock stitching to reduce bulk and increase durability
4″ wide, double folded, flat-knit side ribbing for added flexibility
Tear away neck labels for customization
Standard Fit
Pre-shrunk and treated to ensure minimal shrinkage
Pantone: TCX 19-1534
This is an organic product handmade at our GOTS-certified facility in Pakistan
GOTS license no. USB TEX 4248

Our garments are 100% gotten from “original favorites”
Our tees are;
6 oz. 100% American Grown SUPIMA®️ Cotton
Extra Long Staple (ELS) Cotton adds premium sheen, color retention, and durability
Double-needle stitched neck rib for seamless look and durability
Incredible softness
Tear away neck labels for customization
Pre-shrunk and treated to ensure minimal shrinkage
Pantone: 296 C
Handmade in Peru